Marketing Materials

For my portion of the group’s work for the Marketing Material’s assignment, I helped update NICE’s info sheet with 2014 data and also provided a much needed (at least in my mind) image of NICE’s physical facility for the sheet. In updating the info sheet, I simply changed the numbers and statistics from the 2011 sheet to 2014 numbers and statistics, which I found in NICE’s most recent annual report. I tried to replicate the colorful pictographs and images from the 2011 info sheet to make it just as eye-catching. I felt that the original info sheet was very well set up, so I did not want to alter the layout too much.

The audience for the info sheet is people interested in learning more about what NICE does and what they have accomplished. Perhaps they might also be interested in supporting NICE in some way, and want to make sure that their money or time is going to a worthwhile organization. This is why I felt it was important to include an image of NICE’s facility, since it is (yes) a very “nice” facility, which could make all the difference for people deciding where they want to spend their time.

In addition, I revised the “client story” we received in class and tried to make it more readable. It was very easy to integrate this story into our info sheet, since the original info sheet has a whole page dedicated to client stories. Thus, we used my revised client story as an example for our new format.

The client story we received was, to me, very unfortunate. It told a great story and was structurally formatted very well, but it was incredibly difficult to understand. Only one name was given, “Melaku”, yet the story focused on three major characters: Melaku, his wife, and his stepson. Not knowing the names of these individuals made it essential to use a lot of pronouns where proper nouns would have been more desirable and less confusing. But I had to work with what was given to me, and I feel like I did a decent job.

When I turned in the completed info sheet, which included both my Accomplishments page and Jacquelyn’s redesigned Client Story and History pages, I was surprised by how good our creation looked. After all the fussing around I’d done in InDesign trying to replicate the original, I was sure that it the final outcome would be a caricature of the 2011 info sheet. But it was not so, and I’m quite happy about how our info sheet turned out. It’s encouraging to me to able to add at least another basic skill to my ever-expanding list.

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